Interesting post from Gene Smith about user experience trends in 2010. Being predictions – it’ll be interesting to see where they go over the coming year. I agree that there’ll be a push toward quicker, cheaper testing methods – which can be seen as a positive if it gets more companies willing to allocate budget to user testing more regularly, or at all for that matter.
- Services as software
The market for some kinds of UX services is changing. For certain kinds of projects tools like usabillla will offer “good enough, fast and cheap” usability results. - User exerpience anayltics
The next few years will be about measurement and analytics, and a more analytical approach to the UX discipline will emerge. Don’t get me wrong–design isn’t going away. Like peanut butter and chocolate, design and measurement are better when they work together. - Content strategy
Despite all the money companies have spent on content management software many organizations still haven’t mastered content. 2010 will be the year companies start to put aside their toys to start to make a serious investments in content strategy. - Return of the mobile web
Companies that are developing mobile business apps need to avoid locking their users into a mobile platform like the iPhone or Android and start building apps in platform-neutral way using the mobile web. HTML5 will make much richer in-browser experiences possible. - A real experience economy
Smith highlights an emerging trend: people are trading in conspicuous consumption for life-enriching experiences. This opens up for the emergence of a culture that truly values experience–on the phone, at a kiosk, on the web, in person, at work and at home. That’s a culture where user experience designers will flourish.
Read the entire article here: http://nform.ca/blog/2010/01/five-user-experience-trends-il